What is Pay-Per-Click (PPC)?
PPC (Pay-Per-Click) is a form of online advertising where businesses pay a fee each time someone clicks on their ad. It allows businesses to buy targeted visits to their websites, landing pages, or online stores instantly. The most popular platforms for PPC include:
- Google Ads
- Bing Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
Sneha IT Freelancer provides complete PPC management services to help businesses create highly targeted, results-driven ad campaigns that maximize ROI.
Key PPC Services by Sneha IT Freelancer
1️⃣ PPC Strategy Development
- Define clear campaign objectives (sales, leads, website traffic, brand awareness)
- Identify target audience segments
- Choose appropriate platforms based on audience and goals
Goal: Develop a customized PPC strategy tailored to business needs.
2️⃣ Keyword Research & Selection
- Perform in-depth keyword research
- Identify high-converting keywords with optimal search volume and competition
- Use negative keywords to prevent irrelevant clicks
Goal: Target the right audience searching for specific products or services.
3️⃣ Ad Creation & Copywriting
- Write compelling ad copies that attract clicks
- Create attention-grabbing headlines and descriptions
- Design highly visual display and video ads where applicable
- A/B test different ad variations
Goal: Maximize click-through rates (CTR) and drive qualified traffic.
4️⃣ Landing Page Optimization
- Design dedicated, high-converting landing pages
- Clear calls-to-action (CTA)
- Fast loading and mobile-friendly
- Track visitor behavior for continuous improvements
Goal: Convert more clicks into leads or sales.
5️⃣ Campaign Management & Optimization
- Daily monitoring and adjustments
- Bid management to control ad spend
- Adjust targeting, keywords, and ad copies based on performance
- Scale successful campaigns
Goal: Ensure ad budget is used efficiently to generate maximum return.
6️⃣ Performance Tracking & Reporting
- Conversion tracking setup
- Real-time analytics and reporting
- Monthly performance reports with insights
- ROI (Return on Investment) calculations
Goal: Provide full transparency and data-driven insights for better decision-making.
Tools & Platforms Used
- Google Ads Manager
- Meta Ads Manager (Facebook/Instagram)
- LinkedIn Campaign Manager
- YouTube Ads
- SEMRush / Ahrefs (for keyword research and competitor analysis)
- Google Analytics
- Hotjar (for user behavior tracking)
Benefits of Sneha IT Freelancer PPC Services
✅ Instant visibility and traffic
✅ Highly targeted audience reach
✅ Full control over budget and targeting
✅ Measurable results with detailed tracking
✅ Scalable campaigns to grow with your business
✅ Complements SEO and other marketing efforts
Example Use Case
👉 For an E-commerce Business:
- Run Google Shopping ads to promote products
- Use Facebook remarketing ads to target visitors who didn’t purchase
👉 For a Local Service Provider:
- Run Google Local Service ads targeting specific service areas
- Use call-only ads to generate direct phone inquiries
👉 For a SaaS Company:
- Run LinkedIn Ads targeting decision-makers in relevant industries
- Use retargeting ads to re-engage website visitors
Why PPC is Important?
✅ Delivers immediate results — traffic starts as soon as ads go live
✅ Reaches potential customers actively searching for your services
✅ Allows precise targeting by demographics, interests, behavior, and location
✅ Budget-friendly — you only pay for actual clicks
✅ Highly measurable and easily adjustable based on performance